Courses a.y. 2023/2024
Qiaoni Shi is an Assistant Professor of Marketing at Bocconi University. She holds a PhD degree in Marketing from the University of Pittsburgh.
My research seeks to understand the transformative impact of digital technology and platform economy on various aspects of marketing, including business models, firm strategies, and consumer behavior.
Designing Entry Strategies for Subscription Platforms
MANAGEMENT SCIENCE, 2021
Product line bundling: why airlines bundle high-end while hotels bundle low-end
MARKETING SCIENCE, 2017
Optimizing influence diffusion in a social network with fuzzy costs for targeting nodes
JOURNAL OF AMBIENT INTELLIGENCE AND HUMANIZED COMPUTING, 2017