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QIAONI SHI

QIAONI SHI
Assistant Professor
Department of Marketing

Courses a.y. 2022/2023

20593 INNOVATION AND MARKETING ANALYTICS
30015 MARKETING
40962 TEXT ANALYSIS

Biographical note

Qiaoni Shi is an Assistant Professor of Marketing at Bocconi University. She holds a PhD degree in Marketing from the University of Pittsburgh.

 


Research interests

My research seeks to understand the transformative impact of digital technology and platform economy on various aspects of marketing, including business models, firm strategies, and consumer behavior.


Selected Publications

Gal-Or, Esther ; Shi,Qiaoni
Designing Entry Strategies for Subscription Platforms
MANAGEMENT SCIENCE, 2021

Shugan, Steven M.; Moon, Jihwan; Shi, Qiaoni; Kumar, Nanda S.
Product line bundling: why airlines bundle high-end while hotels bundle low-end
MARKETING SCIENCE, 2017

Yaodong, Ni; Shi,Qiaoni; Zhiyuan, Wei
Optimizing influence diffusion in a social network with fuzzy costs for targeting nodes
JOURNAL OF AMBIENT INTELLIGENCE AND HUMANIZED COMPUTING, 2017