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KURT PAUL MUNZ

KURT PAUL MUNZ
Assistant Professor
Department of Marketing

Courses a.y. 2022/2023

11913 MARKETING MANAGEMENT - ADVANCED
20216 MARKETING MANAGEMENT - ADVANCED
40398 CONSUMER BEHAVIOUR I

Biographical note

I take an experimental approach to research in consumer behavior, focusing on consumer judgment and decision making. I have degrees in psychology, communication, and marketing, including a PhD in marketing from the Stern School of Business at New York University.  My research has appeared in Marketing Science, and I have presented my work at top business schools across the world.


Research interests

Consumer Judgment & Decision Making, Consumer Rationalization and Information Processing


Selected Publications

Munz, Kurt P.; Jung, Minah H.; Alter, Adam L.
Name similarity encourages generosity: a field experiment in email eersonalization
MARKETING SCIENCE, 2020