KURT PAUL MUNZ
Courses a.y. 2023/2024
20216 MARKETING MANAGEMENT - ADVANCED
40398 CONSUMER BEHAVIOUR I
I take an experimental approach to research in consumer behavior, focusing on consumer judgment and decision making. I have degrees in psychology, communication, and marketing, including a PhD in marketing from the Stern School of Business at New York University. My research has appeared in Marketing Science, and I have presented my work at top business schools across the world.
Consumer Judgment & Decision Making, Consumer Rationalization and Information Processing
Name similarity encourages generosity: a field experiment in email eersonalization
MARKETING SCIENCE, 2020