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SUNGKYUN MOON

SUNGKYUN MOON
Assistant Professor
Department of Marketing

Courses a.y. 2022/2023

20723 MARKETING ANALYTICS
30420 MARKETING ANALYTICS
40065 MARKETING STRATEGY

Courses previous a.y.

Biographical note

I earned the undergraduate and master’s degrees from Sungkyunkwan University in Korea and the PhD degree from Singapore Management University.


Research interests

My research interests are in the area of marketing strategy. Specifically, I am interested in how disclosure of marketing information, marketing actions (e.g., advertising and innovation), and marketing upper echelons (i.e., marketing executives) influence financial market performances of a firm.


Selected Publications

Moon, Sungkyun; Tuli, Kapil R.; Mukherjee, Anirban
Does disclosure of advertising spending help investors and analysts?
JOURNAL OF MARKETING, 9999