ANATOLI COLICEV

Assistant Professor

Department of Marketing

Courses a.y. 2021/2022

11843 MARKETING ANALYTICS
20723 MARKETING ANALYTICS

PhD in Decision Sciences and Statistics, ESSEC (2016)

M.Sc. in Research, ESSEC (2014); M.Sc. in Economics and Finance, University of Cagliari (2012); B.Sc. in Economics, University of Cagliari (2010)

Assistant Professor of Marketing, NU GSB (2016-2018)

Visiting Scholar at VIVES, KU Leuven, Aalto University, WU Vienna, Duke Fuqua School of Business, Ozyegin University

Marketing Strategy; Marketing-Finance Interface; Social Media Marketing; Interdisciplinary Reseach

SELECTED PUBLICATIONS

Main Publications (for a full list see CV):

Malshe, Ashwin, Anatoli Colicev, Vikas Mittal (2020) “How Main Street Drives Wall Street: Customer Satisfaction, Short Sellers and Abnormal Returns,”, Journal of Marketing Research, forthcoming
Colicev, Anatoli, Ashish Kumar, Peter O’Connor (2019) “Modeling the relationship between firm and user generated content and the stages of the marketing funnel” International Journal of Research in Marketing, 36(1), 100-116
Colicev, Anatoli, Ashwin Malshe, Koen Pauwels, Peter O’Connor (2018) “Improving Consumer Mind-Set Metrics and Shareholder Value through Social Media: The Different Roles of Owned and Earned Media”, Journal of Marketing, 82(1), 37-56