ANATOLI COLICEV
Courses a.y. 2021/2022
Courses previous a.y.
Biographical note
PhD in Decision Sciences and Statistics, ESSEC (2016)
M.Sc. in Research, ESSEC (2014); M.Sc. in Economics and Finance, University of Cagliari (2012); B.Sc. in Economics, University of Cagliari (2010)
Academic CV
Assistant Professor of Marketing, NU GSB (2016-2018)
Visiting Scholar at VIVES, KU Leuven, Aalto University, WU Vienna, Duke Fuqua School of Business, Ozyegin University
Research areas
Marketing Strategy; Marketing-Finance Interface; Social Media Marketing; Interdisciplinary Reseach
Publications
Main Publications (for a full list see CV):
- Malshe, Ashwin, Anatoli Colicev, Vikas Mittal (2020) “How Main Street Drives Wall Street: Customer Satisfaction, Short Sellers and Abnormal Returns,”, Journal of Marketing Research, forthcoming
- Colicev, Anatoli, Ashish Kumar, Peter O’Connor (2019) “Modeling the relationship between firm and user generated content and the stages of the marketing funnel” International Journal of Research in Marketing, 36(1), 100-116
- Colicev, Anatoli, Ashwin Malshe, Koen Pauwels, Peter O’Connor (2018) “Improving Consumer Mind-Set Metrics and Shareholder Value through Social Media: The Different Roles of Owned and Earned Media”, Journal of Marketing, 82(1), 37-56