GUIDES TO THE UNIVERSITY

2009-2010 A.Y.

2.2.5.3.3. Product and sales management (code 54)

The major structure includes:

a) 2 courses chosen from among the following:

Code	Educational activity	English translation	Language of instruction	Semester	CP
8288	Analisi delle performance di marketing	Marketing performance analysis	ITA	II	6
8495	Brand management		ITA	II	6
8404	Industrial marketing		ENG	I	6
8180	Marketing esperienziale	Experiential marketing	ITA	II	6
8185	Sales and key account management		ENG	I	6

b) 1 course chosen from among the following:

Code	Educational activity	English translation	Language of instruction	Semester	CP	Note
8158	Advertising management		ITA	II	6
8362	Communication and event management		ENG	II	6
8164	CRM and loyalty management		ENG	II	6	can not be chosen as elective course by M-LS students
8166	Culture, media e consumo	Cultures, media and consumption	ITA	II	6
8477	Data mining		ITA	II	6
8406	Distribution networks and international retailing		ENG	I	6
8400	Management delle imprese di moda: i processi operativi	Management of fashion companies: operational processes	ITA	I	6
8179	Marketing dei servizi	Services marketing	ITA	I	6
8232	Population dynamics and economics		ENG	I	6
8410	Pricing		ITA	I	6
8134	Project management		ENG	II	6
8502	Semiotica applicata al marketing	Marketing applied semiotics	ITA	I	6
8405	Store management		ITA	II	6
8187	Supply chain management		ENG	I	6
8501	Topics in E-marketing and E-commerce - Advanced		ENG	I	6
8500	Trade marketing and category management		ITA	I	6

c) 1 course freely chosen from among the electives of MSc programs.

Last change 27/07/2009 16:44