The major structure includes:
a) 2 courses chosen from among the following:
|
Code
|
Educational activity
|
English translation
|
Language of instruction
|
Semester
|
CP
|
Note
|
|
8164
|
CRM and loyalty management
|
|
ENG
|
II
|
6
|
cannot be choosen as elective course by M-LS students
|
|
8406
|
Distribution networks and international retailing
|
|
ENG
|
I
|
6
|
|
|
8179
|
Marketing dei servizi
|
Services marketing
|
ITA
|
I
|
6
|
|
|
8405
|
Store management
|
|
ITA
|
II
|
6
|
|
|
8500
|
Trade marketing and category management
|
|
ITA
|
I
|
6
|
|
b) 1 course chosen from among the following:
|
Code
|
Educational activity
|
English translation
|
Language of instruction
|
Semester
|
CP
|
Note
|
|
8158
|
Advertising management
|
|
ITA
|
II
|
6
|
|
|
8288
|
Analisi delle performance di marketing
|
Marketing performance analysis
|
ITA
|
II
|
6
|
|
|
8495
|
Brand management
|
|
ITA
|
II
|
6
|
|
|
8362
|
Communication and event management
|
|
ENG
|
II
|
6
|
|
|
8166
|
Culture, media e consumo
|
Cultures, media and consumption
|
ITA
|
II
|
6
|
|
|
8477
|
Data mining
|
|
ITA
|
II
|
6
|
|
|
8404
|
Industrial marketing
|
|
ENG
|
I
|
6
|
|
|
8264
|
International marketing
|
|
ENG
|
II
|
6
|
incompatible with 8181
|
|
8400
|
Management delle imprese di moda: i processi operativi
|
Management of fashion companies: operational processes
|
ITA
|
I
|
6
|
|
|
8180
|
Marketing esperienziale
|
Experiential marketing
|
ITA
|
II
|
6
|
|
|
8181
|
Marketing internazionale
|
International marketing
|
ITA
|
I
|
6
|
incompatible with 8264
|
|
8232
|
Population dynamics and economics
|
|
ENG
|
I
|
6
|
|
|
8410
|
Pricing
|
|
ITA
|
I
|
6
|
|
|
8134
|
Project management
|
|
ENG
|
II
|
6
|
|
|
8185
|
Sales and key account management
|
|
ENG
|
I
|
6
|
|
|
8502
|
Semiotica applicata al marketing
|
Marketing applied semiotics
|
ITA
|
I
|
6
|
|
|
8187
|
Supply chain management
|
|
ENG
|
I
|
6
|
|
|
8501
|
Topics in E-marketing and E-commerce - Advanced
|
|
ENG
|
I
|
6
|
|
c) 1 course freely chosen from among the electives of MSc programs.
