GUIDES TO THE UNIVERSITY

Assistant Program Director:
Dott. Bernardino Provera

While adhering to the educational objectives concerning the program's field of study, the Undergraduate Degree in Economia per le arti, la cultura e la comunicazione [Economics and Management of Arts, Culture and Communication] (CLEACC) also has the following specific objectives:

• to integrate economic culture with general culture in order to construct complete professional competence (management, planning and entrepreneurial) in the arts, culture and communication sectors;
• to provide the basic knowledge needed to understand the relationships between cultural institutions and their markets, including the restrictions and functional conditions of the institutional reality of public service;
• to ensure that students have mastered the methodology of economic, juridical and social analysis needed for understanding the development of business procedures;
• to provide the necessary skills for business management, from the point of view of operational, commercial, organizational and financial management aspects;
• to develop organizational skills in students, in terms of organizational ability and an understanding of the main group dynamics and decision-making, negotiating and learning processes;
• to acquire an understanding of the technological scenario and the consequent repercussions of technological innovations on means of communication and general cultural services;
• to develop creative and entrepreneurial skills in order to create new methods for use in the arts, culture and communication sectors.

Possible career opportunities are:

• middle managers in companies dealing with communications, entertainment, museums and libraries;
• management of programming and scheduling in communication companies;
• management of the rights and distribution of the above;
• management of internal and external communication;
• management of the organization of special events, entertainment shows and festivals;
• management of organization of tourist-cultural exhibitions;
• management of analysis of the economic sectors in the artistic heritage and multimedia sectors;
• management of the new forms of communication connected to new technologies;
• management of syndicated activities in the arts, culture, sports and communications sectors;
• theme parks managers;
• entrepreneurial, professional and consultancy activities in the sectors referred to above.

In these positions the professional figure is specifically responsible for developing decisions linked to commercial and marketing functions, organization and computer systems, finance and fund raising, logistics, strategy and general management.

The third year of the CLEACC includes various specific learning projects based on the sectors linked to possible career opportunities, involving media, publishing, museums, arts, parks, libraries, theatre, cinema, television, radio, music, sports, tourism, fashion and exhibitions.

The preparation acquired will allow graduates to continue in advanced studies in a variety of fields, immediately after graduation or after a period of employment.

Since the start of the Università Bocconi graduate programs, the selection process has been distinct from the undergraduate one; therefore admission to an undergraduate degree program does not imply the automatic admission to a Master of Science program.

The program requirements of 180 credit points are divided as follows:

The academic curriculum provides:

• broad basic knowledge of economic, legal and quantitative subjects (particularly in the first and second years);
• in-depth study of the main characteristics of business management (particularly in the second and third year);
• extensive cultural work on historical, technological, humanistic and artistic subjects (particularly in the second year);
• In the third year, apart from developing the strategic and commercial dimensions of companies, students are given the opportunity to develop the operational aspects of the economic sectors of culture and communication, on the basis of their professional choice.

First year of studies activated for the last time in the 2005-2006 a.y.

I semester

II semester

Second year of studies activated for the last time in the 2006-2007 a.y.

I semester

II semester

Third year of studies, 2007-2008 a.y. 

I semester

II semester

(*) Please note that the positioning of the elective courses in both the I and II semesters is only a guideline. Students can choose to take both electives in the I semester, both in the II semester or one in the I semester and the other in the II semester.

It should be noted that while adhering to the educational objectives of the undergraduate degree program and of the ministerial tables related to the Management field of study, the program structure may be subject to slight variations decided on by the organs of administration.

See Chapters 3 and 6 for detailed information about elective courses, foreign language paths, computer skills and final papers.

Note
Cod. 5294 Arte e cultura [Arts and culture]
This is an annual course assigned 18 CP. The course is divided into 2 parts (I and II semester), and the credit points are awarded at the completion of part II.
Students must attend one of the following workshops: Opinione pubblica [Public opinion]; Informazione e narrazione [Information and narration]; Visual arts (taught in English); Arti visive [Visual arts]; Storia dello spettacolo [History of entertainment]; Fondamenti e istituzioni delle umanità occidentali [Western humanity foundations and institutions].

Cod. 5097 Laboratorio settoriale [Sectorial workshop]
Students must attend one workshop from among: Fashion & lifestyle, Musei e mercato dell'arte [Museums and the arts market], Radio e televisione [Radio and television], Teatro e spettacolo dal vivo [Theatre and live entertainment], Cinema, Editoria ed editoria multimediale [Publishing and multimedia publishing], Musica e discografia [Music and the record industry], Comunicazione [Communications], Turismo e territorio [Tourism and territory] and Design.
At the end of the second year of studies students can express their workshop choices via the yoU@B student diary by clicking on the "Scelta modulo laboratorio settoriale [Sectorial Workshop] CLEACC 5097" box.
Students can make four choices in decreasing order of preference. If the workshops chosen by students are not evenly distributed they will be assigned their second choice, depending on whether there are places available. If their second choice is full they will be assigned their third choice and so on. Students will be informed of their workshop allocations through a personalized message in their yoU@B student diary.