Course 2009-2010 a.y.

8409 - MANAGEMENT OF DESIGN

MM-LS - AFC-LS - CLAPI-LS - CLEFIN-LS - CLELI-LS - DES-LS - CLG-LS - M-LS - IM-LS - ACME-LS - EMIT-LS

Department of Management and Tecnology

Course taught in English

Go to class group/s: 31

MM-LS (6 credits - II sem. - AI) - AFC-LS (6 credits - II sem. - AI) - CLAPI-LS (6 credits - II sem. - AI) - CLEFIN-LS (6 credits - II sem. - AI) - CLELI-LS (6 credits - II sem. - AI) - DES-LS (6 credits - II sem. - AI) - CLG-LS (6 credits - II sem. - AI) - M-LS (6 credits - II sem. - AI) - IM-LS (6 credits - II sem. - AI) - ACME-LS (6 credits - II sem. - CO) - EMIT-LS (6 credits - II sem. - AI)

Course Director:
DAVIDE RAVASI

Classes: 31

Instructors:
Class 31: DAVIDE RAVASI

Teaching materials (class group/s 31)

Course Objectives

During the course, students learn:

familiarize with the design industry and learn about how different types of design consultancies are structured and operate;
familiarize with the perspective of designers and the logic of design thinking;
understand the potential contribution of design and designers to competitive advantage, value creation and strategic renewal;
learn how to handle the collaboration with external designers effectively;
understand the purpose and structure of a design brief, and learn how to improve its effectiveness.

Course Content Summary

Design and competitive advantage
The design industry
The design process
Sourcing design
Collaborating with external designers
Organizing internal designers
The design brief
Design and strategic renewal

Textbooks

Course pack (cases and readings), edited by the instructors.

Detailed Description of Assessment Methods

The final grade is based in part (30%) on group assignments, and in part (70%) on a final, written exam.

Prerequisites

In order to fully benefit from the content of the course, it is advisable although not required - for students to have already passed the following exams: Corporate Strategy, Marketing Management.