Info
Foto sezione
Logo Bocconi

Course 2007-2008 a.y.

8185 - SALES AND KEY ACCOUNT MANAGEMENT


MM-LS - OSI-LS - AFC-LS - CLAPI-LS - CLEFIN-LS - CLELI-LS - CLEACC-LS - DES-LS - CLEMIT-LS - CLG-LS - M-LS
Department of Marketing

Course taught in English


Go to class group/s: 31

MM-LS (6 credits - I sem. - AI) - OSI-LS (6 credits - I sem. - AI) - AFC-LS (6 credits - I sem. - AI) - CLAPI-LS (6 credits - I sem. - AI) - CLEFIN-LS (6 credits - I sem. - AI) - CLELI-LS (6 credits - I sem. - AI) - CLEACC-LS (6 credits - I sem. - AI) - DES-LS (6 credits - I sem. - AI) - CLEMIT-LS (6 credits - I sem. - AI) - CLG-LS (6 credits - I sem. - AI) - M-LS (6 credits - I sem. - AI)
Course Director:
PAOLO GUENZI

Classes: 31 (I sem.)
Instructors:
Class 31: PAOLO GUENZI


Course Objectives

This course deals with the methodologies and practical tools for human resource management in sales processes and for key account management.
The goal of this course is to foster analytical and decision-making skills of the students, by means of the use of theoretical models and decision-support tools in lectures, case studies and field projects.
A business game (sales simulation) helps students to put into practice what they have learned in the course.


Course Content Summary

From personal selling to Key Account Management:

  • The personal selling process
  • Identifying and analyzing key accounts
  • Key Account Management

Managing sales processes:

  • Sales Forecasts
  • Territory design
  • Organizing the sales force and planning selling efforts
  • Direct, indirect and mixed sales forces
  • Team Selling
  • Rewarding and compensating the sales force

Sales force management:

  • Recruiting and selecting sales personnel
  • Sales force training
  • Sales force motivation
  • Leadership and coaching

Some classes are held by a Visiting Professor.


Detailed Description of Assessment Methods

Attending students
Written exam. The Sales Simulation will be included in the final evaluation.

Non-attending students
Written exam.


Textbooks
  • W. CRON, T. DE CARLO, Dalrymple's Sales Management, 2006, 9th edition.
  • D.J. DALRYMPLE, H. SUJAN, Sales Management Simulation, 6th edition.
  • Reading material for the course, EGEA, 2006.
Exam textbooks & Online Articles (check availability at the Library)
Last change 13/06/2007 09:57
 

In this section