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Course 2007-2008 a.y.

5316 - MANAGEMENT OF FASHION AND DESIGN COMPANIES: HISTORICAL PERSPECTIVES AND COMPETITIVE DYNAMICS


CLEA - CLAPI - CLEFIN - CLELI - DES - CLEMIT - DIEM - CLSG
Department of Management and Technology

Course taught in English


Go to class group/s: 31 - 32

CLEA (6 credits - I/II sem. - RR) - CLAPI (6 credits - I/II sem. - AI) - CLEFIN (6 credits - I/II sem. - AI) - CLELI (6 credits - I/II sem. - AI) - DES (6 credits - I/II sem. - AI) - CLEMIT (6 credits - I/II sem. - AI) - DIEM (6 credits - I/II sem. - AI) - CLSG (6 credits - I/II sem. - AI)
Course Director:
STEFANIA SAVIOLO

Classes: 31 (I sem.) - 32 (II sem.)
Instructors:
Class 31: ERICA PAOLA CORBELLINI, Class 32: ERICA PAOLA CORBELLINI



Course Objectives

The course is aimed at offering insight into the phenomenological context and the organizational and managerial logics of fashion and design-based companies. To achieve such a goal, the course analyzes industries and companies offering symbol intensive goods by adopting the models and tools of business history, industry analysis and strategy (e.g. the textile pipeline, business models, the value system, competitive strategies etc.). The focus is mainly on Italian in all market segments (high end and mass). The course is strongly recommended to exchange students and those who would like carry out a final thesis on the management of fashion and design-based companies.
To improve the learning process, the course combines the theoretical sessions with case discussions and a group field project.


Course Content Summary
  • The peculiarities of fashion and design-based companies
  • The Italian  fashion and design companies: their role in the international landscape
  • History and phenomenology of fashion 
  • The main competitive models in fashion and design. Traditional versus fast fashion
  • Analysis of fashion pipeline and main sectors
  • The critical processes: product development and integrated communication
  • New channels and new communication tools

Detailed Description of Assessment Methods

Detailed Description of Assessment Methods The final evaluation is based on a written exam (2-4 questions concerning issues discussed in class) for all the exams in the academic year. During the course students are also required to carry out a group field project (5 people) that will count for 30% of the final grade.


Textbooks

Attending students

  • S. SAVIOLO, S. TESTA, Strategic Management in the Fashion Companies, Milano, Etas Libri, 2002.
  • Course material will be communicated during the first session.

Non-attending students

  • S. SAVIOLO, S. TESTA, Strategic Management in the Fashion Companies, Milano, Etas Libri, 2002.
  • Course material will be communicated during the first session.
Exam textbooks & Online Articles (check availability at the Library)
Last change 12/06/2007 12:00
 

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