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Course 2016-2017 a.y.


Department of Management and Technology

Course taught in English

Go to class group/s: 95

BSS (6 credits - I sem. - OP  |  SECS-P/07)
Course Director:

Classes: 95 (I sem.)

Course Objectives
In any field of professional activity – be it engineering, law, art, mathematics, physics,medicine or business – future leaders are expected to be able to deal with challenges and opportunities of the globalization, to set a positive tone, to craft a strategy, to organize teams, to ensure economic sustainability of their projects, to understand how to work together with a plenty of different, but crucial domestic and international stakeholders. In addition, because a business that makes nothing but money is a poor business, future leaders should be able to go beyond traditional wisdoms with the goal of overcoming recurring hurdles and of transforming problems in opportunities.
The course has been specifically designed for motivated business and non-business major students interested in understanding how and why firms survive, grow and attract talents in the “new normal” globalized and digitalized society.
At the end of the course the students will be able to understand and critically assess the business models adopted by global, regional and domestic firms and the firm’s growth strategies on the global markets.
The course is concentrated on analysing management challenges and value creation mechanisms. Key questions addressed through the learning journey are the following:
7. What are the key components of a business model in the global context?
8. What is the impact of the internationalization on the firm’s profitability?
9. What are the key growth direction for a domestic or multinational firm?
10. What are the approaches to the business model adaptation to cultural, legal, political, economic and geographic distances among markets?
11. How do firms select foreign markets?
12. What are the key challenges in the internationalization strategy implementation?

Course Content Summary
The course includes three sections:
• The role of internationalization for the firm’s growth and profitability
• Definition of the internationalization strategy
• Internationalization strategy execution

Detailed Description of Assessment Methods
50% "learning in action" assignments in small groups
50% individual assessment comprising a written exam on July 22nd

Selected readings available at the Bocconi Library and online

The course is designed for business and non-business majors and should be selected by highly motivated and intellectually curious students who want to broaden their understanding of business behaviours and relations in modern global markets.
Last change 04/05/2016 12:31