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Course 2017-2018 a.y.

30269 - COMPETITIVE STRATEGIES IN CREATIVE INDUSTRIES


CLEACC
Department of Management and Technology

Course taught in English

Go to class group/s: 11 - 12

CLEACC (7 credits - I sem. - OB  |  SECS-P/07)
Course Director:
MARCO TORTORIELLO

Classes: 11 (I sem.) - 12 (I sem.)
Instructors:
Class 11: MARCO TORTORIELLO, Class 12: MARCO TORTORIELLO


Course Objectives
The focus of this course is on how managers could enhance and sustain superior business performance by making sound strategic decisions. The course covers analytical and conceptual models that help in the development of strategic thinking. The main goal of the course is, in fact, to improve students’ analytical skills and to foster the development of strategic thinking. The topics of logistics and production are also extensively studied.

Intended Learning Outcomes
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Course Content Summary
    • What is strategy?
    • Industry Analysis.
    • Strategic Group Analysis
    • The internal sources of competitive advantage.
    • Differentiation vs cost strategies.
    • Growth strategies.
    • Diversification: the scope of the firm.
    • Vertical integration.
    • Internationalization.
    • Operations and processes.
    • Operations strategy & design.
    • Supply Chain Management.

Teaching methods
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Assessment methods
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Detailed Description of Assessment Methods
For Attending students
  • Final individual exam, evaluated on the basis of points attributed to each question, weighted for importance. The individual exam(s) are held in class, with closed books.
  • Additional points can be earned from teamwork during class hours.
For non attending students
  • Final individual exam, evaluated on the basis of points attributed to each question, weighted for importance. The individual exam(s) are held in class, with closed books. A sufficient grade in the individual exam is required in order to pass the course.

Textbooks
For attending students
  • R.GRANT, Contemporary Strategy Analysis 9th Edition, Wiley, 2016 (Chapters, 1, 3, 4, 7, 8, 11, 12, 13).
  • Case studies available on blackboard.
  • N. SLACK, A. BRANDON-JONES, R. JOHNSTON, Operations Management, Prentice Hall, 7th edition.
For non attending students
  • R.GRANT, Contemporary Strategy Analysis, Wiley, 2016 (Chapters, 1-16), 9th edition.
  • N. SLACK, A. BRANDON-JONES, R. JOHNSTON, Operations Management, Prentice Hall, 7th edition.
Last change 12/05/2017 09:56