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Course 2016-2017 a.y.

20524 - VALUE CHAINS AND BUSINESS MODELS IN FASHION & LUXURY


CLMG - M - IM - MM - AFC - CLEFIN-FINANCE - CLELI - ACME - DES-ESS - EMIT - GIO
Department of Management and Technology

Course taught in English


Go to class group/s: 31

CLMG (6 credits - I sem. - OP  |  SECS-P/07) - M (6 credits - I sem. - OP  |  SECS-P/07) - IM (6 credits - I sem. - OP  |  SECS-P/07) - MM (6 credits - I sem. - OP  |  SECS-P/07) - AFC (6 credits - I sem. - OP  |  SECS-P/07) - CLEFIN-FINANCE (6 credits - I sem. - OP  |  SECS-P/07) - CLELI (6 credits - I sem. - OP  |  SECS-P/07) - ACME (6 credits - I sem. - OBS  |  SECS-P/07) - DES-ESS (6 credits - I sem. - OP  |  12 credits SECS-P/07) - EMIT (6 credits - I sem. - OP  |  SECS-P/07) - GIO (6 credits - I sem. - OP  |  SECS-P/07)
Course Director:
STEFANIA SAVIOLO

Classes: 31 (I sem.)
Instructors:
Class 31: STEFANIA SAVIOLO


Course Objectives
The course provides a general overview of key concepts in industry analysis and strategic management of fashion and luxury companies. It is the basic/introductory course of the Major Fashion, Luxury and Made in Italy and therefore a specific focus is dedicated to the Italian fashion model and value chains. The course aims at exploring the most relevant country models (Italy, France, US, China) and the business models of companies by product category (textile, apparel, leather goods, sportswear) and price segment (Luxury, Designer, Premium, Fast Fashion), also considering innovative business models in the digital world (fashion e-tailers). The teaching methods present an interactive mix of traditional lectures, case discussions in class, guest speakers. At the end of the course a group filed project is held, which contributes to the global evaluation, together with a written individual exam.

Course Content Summary
  • Phenomenology of Fashion and Luxury. Historic evolution and contemporary trends.
  • Seasonality and the creative process.
  • Fashion value chains in France, US, China.
  • The role of Made in Italy and the evolution of Italian industrial districts.
  • Segmenting the fashion system.
  • Fashion value chains: textile, apparel, leather goods, sportswear.
  • Strategic business models in the fashion and luxury: luxury, designer, premium, fast fashion, e-tailers.
  • Sustainable fashion.
  • Business model innovation in fashion.
  • Best cases.

Detailed Description of Assessment Methods
For Attending students:
  • a written individual final exam (70% of global evaluation);
  • a group field project (4-5 students), contributing for 30% of the global evaluation kept valid for the entire academic year. Topics of field project will be presented in class.

For non attending students:
  • a written individual final exam (100% of global evaluation).

Textbooks
Per i non frequentanti:
  • E. CORBELLINI, S. SAVIOLO, Managing fashion and luxury companies, ETAS, 2009, (Chapters 1-7).
  • S. SAVIOLO (a cura di), Managing creativity and the creative process for symbol intensive brands, EGEA, 2016, (ALL BOOK).
  • F. R. RINALDI, S. TESTA, The Responsible Fashion Company: Integrating Ethics and Aesthetics in the Value Chain, Greenleaf Pubns, 2014, (ALL BOOK).

Per i frequentanti:
  • E. CORBELLINI, S. SAVIOLO, Managing fashion and luxury companies, ETAS, 2009, (Chapters 1-7).
  • S. SAVIOLO (A cura di), Managing creativity and the creative process for symbol intensive brands, EGEA, 2016, (Chapters 1-4-5).
Last change 13/06/2016 17:48