Course 2010-2011 a.y.
20306 - DISTRIBUTION NETWORKS AND INTERNATIONAL RETAILING
CLMG - M - IM - MM - AFC - CLAPI - CLEFIN-FINANCE - CLELI - ACME - DES-ESS - EMIT
Department of Marketing
Course taught in English
Go to class group/s: 31
CLMG (6 credits - I sem. - OP | SECS-P/08) - M (6 credits - I sem. - OP | SECS-P/08) - IM (6 credits - I sem. - OP | SECS-P/08) - MM (6 credits - I sem. - OP | SECS-P/08) - AFC (6 credits - I sem. - OP | SECS-P/08) - CLAPI (6 credits - I sem. - OP | SECS-P/08) - CLEFIN-FINANCE (6 credits - I sem. - OP | SECS-P/08) - CLELI (6 credits - I sem. - OP | SECS-P/08) - ACME (6 credits - I sem. - OP | SECS-P/08) - DES-ESS (6 credits - I sem. - OP | SECS-P/08) - EMIT (6 credits - I sem. - OP | SECS-P/08)
Course Director:
SEBASTIANO ALESSIO DELRE
SEBASTIANO ALESSIO DELRE
Course Objectives
- Learn the main differences amongst distribution systems at an International level.
- Understand theoretical foundations and operational issues related to the management of distribution networks.
- Distinguish the main types of distributive contracts.
- Evaluate the distribution network performance at an International level.
Course Content Summary
The course unfolds the following concepts of international retailing:
- The internationalization process.
- Distribution choices and internationalization policies.
- Distribution contracts.
- Franchising and international franchising.
- International distribution systems: a compared analysis.
- Cases of internationalization in retailing: Carrefour, Tesco and Walmart.
Detailed Description of Assessment Methods
Attending students
- Assignment (40%)
- Written exam: close and open questions + exercise on a case study (60%)
Non attending students
- Written exam: close and open questions + exercise on a case study (100%)
Textbooks
For attending students:
- Slides.
- LEVY, WEITZ, Retailing Management, 7th edition, McGraw-Hill, New York, 2008. (Selected chapters).
- BLAIR, LAFONTAINE, The Economics of Franchising, Cambridge University Press, New York, NY, USA, 2005. (Selected chapters).
- HUSZAGH, HUSZAGH, MCINTYRE, International Franchising in the Context of Competitive Strategy and the Theory of the Firm, International Marketing Review, 1992(9, 5-18).
- LAFONTAINE, SHAWM, Franchising Growth and franchisor Entry and Exit in the US market: Myth and Reality, Journal of Business Venturing, 1998 (13, 95-112).
For non attending students:
- LEVY, WEITZ, Retailing Management, 7th edition, McGraw-Hill, New York, 2008. (Selected chapters).
- BLAIR, LAFONTAINE (2005). The Economics of Franchising, Cambridge University Press, New York, NY, USA, 2005. (Selected chapters).
- FLADMOE-LINDQUIST, International Franchising: Capabilities and Development, Journal of Business Venturing,1996 (11, 419-438).
- HUSZAGH, HUSZAGH, MCINTYRE, International Franchising in the Context of Competitive Strategy and the Theory of the Firm, International Marketing Review, 1992 (9, 5-18).
- LAFONTAINE, SHAWM, Franchising Growth and franchisor Entry and Exit in the US market: Myth and Reality, Journal of Business Venturing, 1998 (13, 95-112).
Prerequisites
It is advisable to have already attended the following courses: Marketing, Channel Marketing, and International Marketing.
Last change 20/04/2010 14:36