Course 2010-2011 a.y.
20244 - MEDIA INDUSTRIES DISTRIBUTION SYSTEMS
ACME
Department of Management and Technology
Course taught in English
Go to class group/s: 31
Course Objectives
Content industries are undergoing structural changes driven by technological innovations as well as customer behavior. Three major effects are relevant for the purposes of this course:
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convergence of once separate competitive spaces;
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explosion of distribution channels;
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entrepreneurial ferment.
The goals of the course are:
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to discuss the specificity of content industries and the different drivers of competitive advantage for producers and distributors in the mass and niche markets;
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to analyze the issue of convergence and the implications for new and traditional players in content industries;
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to assess the sustainability of emerging business models
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to discuss the possibilities offered by the explosion of distribution channels to content diffusion.
Course Content Summary
The course is about the evolution of content industries in a converging world, with an emphasis on the role of distribution channels in scouting and promoting new artists as well as established players.
The course is logically divided into four parts:
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Content production and distribution in mass and niche markets;
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Innovation at the borders of competitive spaces: convergence and the emergence of new business models;
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Strategies of incumbents and newcomers;
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Business models in content distribution and diffusion.
Detailed Description of Assessment Methods
Attending students
- Mid term exam (25% of the total grade)
- Final written exam (25% of the total grade)
- Multimedia group project (40% of the total grade)
- Class participation (10% of the total grade)
Non - Attending students
- Final written exam
Textbooks
Attending students
- Reading package with cases and copyrighted material available at EGEA bookstore.
- Links to materials available on the web listed in the detailed program.
- All students enrolled in class will receive extra material under creative common licence via mail.
Non Attending students
- Reading package with cases and copyrighted material available at EGEA bookstore.
- Links to materials available on the web listed in the detailed program.
Prerequisites
Business strategy.
Last change 13/05/2010 11:21