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Course 2010-2011 a.y.

20335 - IMPRENDITORIALITA' E BUSINESS PLANNING/ENTREPRENEURSHIP AND BUSINESS PLANNING

Department of Management and Technology

Insegnamento offerto anche in modalita' e-learning (cl. 33)



For the instruction language of the course see class group/s below

Classi: 31 (I sem.)
Docenti responsabili delle classi:
Classe 31: CARMELO CENNAMO

Classe/i impartita/e in lingua italiana

Obiettivi formativi del corso

Il corso si basa sulla costruzione in team di un business plan realistico e sulla sua efficace presentazione in aula. Le idee di business su cui si basano i business plan sono individuate o sviluppate dai partecipanti. Il principale obiettivo del corso consiste nello stimolare negli studenti la capacità di comprendere e di gestire le principali problematiche inerenti l'avvio e il successivo sviluppo di una nuova impresa, con un approccio orientato alla pratica. Le attività sono dunque volte in primo luogo a creare nei partecipanti una forte tensione verso l'imprenditorialità, verificando e sviluppando le capacità imprenditoriali di ciascuno e fornendo gli elementi cognitivi e manageriali necessari a svolgere al meglio l'attività imprenditoriale. Vengono poi affrontati i temi dell'individuazione di opportunità imprenditoriali promettenti, delle analisi necessarie a costruire un business plan efficace, della criticità delle strategie di ingresso e del controllo economico-finanziario per la sopravvivenza e la crescita dell'iniziativa imprenditoriale.


Programma sintetico del corso
  • Creazione di un orientamento all'imprenditorialità e autovalutazione delle proprie attitudini imprenditoriali
  • L'identificazione e la valutazione di opportunità imprenditoriali
  • Presentazione delle idee di business dei partecipanti
  • La struttura e i contenuti del business plan
  • Analisi di mercato e segmentazione; analisi di prodotto; analisi competitiva
  • La scelta dei tempi e delle modalità di ingresso nel nuovo business
  • Il finanziamento delle nuove iniziative imprenditoriali e il rapporto con gli investitori
  • Lo sviluppo di capacità di negoziazione e di lavoro di gruppo
  • La gestione della crescita e l'appropriazione del valore creato
  • Comunicare e presentare il business plan in modo efficace
  • La valutazione delle nuove iniziative imprenditoriali e del business plan

Testi d'esame

Per i frequentanti

  • A. BORELLO, Il business plan. Dalla valutazione dell'investimento alla misurazione dell'attivita' d'impresa, McGraw-Hill, 2005, 3a ed.

Per i non frequentanti

  • C. SALVATO, Le opportunità imprenditoriali, Milano, Guerini,  2003.
  • J.W. MULLINS, The new business road test. What entrepreneurs and executives should do before writing a business plan, Prentice Hall - Financial Times, 2006.
  • A. BORELLO, Il business plan. Dalla valutazione dell'investimento alla misurazione dell'attivita' d'impresa, McGraw-Hill, 2005, 3a ed.

Descrizione dettagliata delle modalità d'esame

Per i frequentanti

  • Valutazione del business plan realizzato in gruppo e presentazione del business plan in aula: 40%.
  • Valutazione del contributo individuale alla realizzazione del business plan di gruppo: 40%.
  • Coaching individuale del business plan realizzato da un altro gruppo: 20%.

Per i non frequentanti
100% esame scritto basato su domande aperte di tipo concettuale relative ai tre libri di testo indicati.


E-learning class-group
Instructors:
Class 33: CARLO SALVATO

Class group/s taught in English

Course Objectives

This course is based on a teamwork aimed at developing and effectively presenting a realistic business plan.
Business ideas on which business plans are based will be identified or developed by participants. The aim of this course is to stimulate student's ability in understanding and managing the main issues inherent in starting and developing a new business, with a strong orientation towards practice. Course activities are aimed at developing a strong commitment towards entrepreneurship, assessing and developing student's entrepreneurial capacities, and the cognitive and managerial elements which are necessary in order to effectively carry out an entrepreneurial activity. The course deals with the recognition of promising entrepreneurial opportunities, with the analyses which are necessary in order to develop an effective business plan, with the relevance of entry strategies and of financial controls in order to foster a new venture's survival and prosperity. The course also includes the formation and ongoing work of a venture team that develops a comprehensive business development plan. This class (33) is only meant for students attending online. If you are interested in taking this course as a non-attending student, or in taking a similar course abroad and transfer credits, please select either Class 32 (in Italian), or Class 33 (in English).


Course Content Summary
  • Creating an entrepreneurial mindset and self-evaluation of entrepreneurial attitudes
  • Leading virtual teams
  • Opportunity identification and evaluation
  • Presentation of students' business ideas
  • Business development plan: structure and content
  • Market analysis and segmentation. Product analysis. Competitive analysis.
  • Timing and mode of entry
  • Financing new ventures and relationships with investors
  • Developing negotiation skills and teamwork attitudes
  • Managing growth and harvesting
  • Communicating and presenting the business plan effectively
  • Crafting and assessing business and revenue models

Textbooks

Readings are indicated on the online web platform


Detailed Description of Assessment Methods
  • Evaluation of group-project contents and presentation: 40%
  • Evaluation of individual contribution to group-project: 40%
  • Individual coaching of another group's business plan: 20%

Classes: 32 (I sem.)
Instructors:
Class 32: CARMELO CENNAMO

Class group/s taught in English

Course Objectives

This course is based on a teamwork aimed at developing and effectively presenting a realistic business plan. Business ideas on which business plans are based will be identified or developed by partecipants. The aim of this course is to stimulate student's ability in understanding and managing the main issues inherent in starting and developing a new business, with a strong orientation towards practice. Course activities are aimed at developing a strong commitment towards entrepreneurship, assessing and developing student's entrepreneurial capacities, and the cognitive and managerial elements which are necessary in order to effectively carry out an entrepreneurial activity. The course deals with the recognition of promising entrepreneurial opportunities, with the analyses which are necessary in order to develop an effective business plan, with the relevance of entry strategies and of financial controls in order to foster a new venture's survival and prosperity.


Course Content Summary
  • Creating an entrepreneurial mindset and self-evaluation of entrepreneurial attitudes
  • Opportunity identification and evaluation
  • Presentation of students' business ideas 
  • Business development plan: structure and content
  • Market analysis and segmentation. Product analysis. Competitive analysis
  • Timing and mode of entry
  • Financing new ventures and relationships with investors
  • Developing negotiation skills and teamwork attitudes
  • Managing growth and harvesting
  • Communicating and presenting the business plan effectively
  • Crafting and assessing business and revenue models

Textbooks

Attending students  

  • Stutely, R., The definitive business plan. The fast-track to intelligent business planning for executives and entrepreneurs, Prentice Hall Financial Times. Revised 2nd Edition, 2007.

Non attending students

  • R.G. McGrath e I.C: MacMillan, The entrepreneurial mindset, Cambridge, MA: Harvard University Press, 2000.
  • J.W. Mullins, The new business road test. What entrepreneurs and executives should do before writing a business plan, Prentice Hall - Financial Times, 2006.
  • Entrepreneur's Toolkit: Tools and Techniques to Launch and Grow Your New Business, Cambridge, MA: Harvard University Press (Harvard Business Essentials), 2005.

Detailed Description of Assessment Methods

Attending students

  • Evaluation of group-project contents and presentation: 40%.
  • Evaluation of individual contribution to group-project: 40%.
  • Individual coaching of another group's business plan: 20%.

Non attending students
100% written exam with open, conceptual questions on all three indicated textbooks.

 

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