Info
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Course 2018-2019 a.y.

30437 - INTERNATIONAL BUSINESS

BSS
Department of Management and Technology

Course taught in English


Go to class group/s: 95

BSS (6 credits - I sem. - OP  |  SECS-P/07)
Course Director:
OLGA ANNUSHKINA

Classes: 95 (I sem.)
Instructors:
Class 95: OLGA ANNUSHKINA


Prerequisites

The course is designed for business and non-business majors and should be selected by highly motivated and intellectually curious students who want to broaden their understanding of business behaviours and relations in modern global markets.


Mission & Content Summary
MISSION

In any field of professional activity – be it engineering, law, art, mathematics, physics, medicine or business – future leaders are expected to be able to deal with challenges and opportunities of the globalization, to set a positive tone, to craft a strategy, to organize teams, to ensure economic sustainability of their projects, to understand how to work together with a plenty of different, but crucial domestic and international stakeholders. In addition, because a business that makes nothing but money is a poor business, future leaders should be able to go beyond traditional wisdoms with the goal of overcoming recurring hurdles and of transforming problems in opportunities. The course has been specifically designed for motivated non-business major students interested in understanding how and why firms survive, grow and attract talents in the “new normal” globalized and digitalized society. At the end of the course the students are able to understand and critically assess the business models adopted by global companies, to assess the demand for different foreign market and to formulate the internationalization strategy and a business plan supporting business projects of international expansion.

CONTENT SUMMARY

The course is concentrated on analysing management challenges and value creation mechanisms. Key questions addressed through the learning journey are the following:

  • What are the key components of a business model in the global context?
  • What is the impact of the internationalization on the firm’s profitability?
  • What are the approaches to the business model adaptation to cultural, legal, political, economic and geographic distances among markets?
  • How do firms select foreign markets?
  • What are the key challenges in the internationalization strategy implementation?
  • How to prepare a business plan to support the internationalization strategy?

Teaching methods
  • Face-to-face lectures
  • Company visits
DETAILS

The course includes three company visits to the Italian businesses operating on the global markets.


Assessment methods
  Continuous assessment Partial exams General exam
  • Written individual exam (traditional/online)
  •     x
  • Group assignment (report, exercise, presentation, project work etc.)
  • x    
    ATTENDING AND NOT ATTENDING STUDENTS
    • 50% "learning in action" assignments in small groups.
    • 50% individual assessment comprising a written exam.

    Teaching materials
    ATTENDING AND NOT ATTENDING STUDENTS

    Readings, slides and cases are provided via e-learning platform.

    Last change 16/06/2018 23:12