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Course 2019-2020 a.y.

30215 - INTERNATIONAL BUSINESS AND MANAGEMENT

Department of Management and Technology

Course taught in English

Go to class group/s: 31 - 32

CLEAM (6 credits - II sem. - OP  |  SECS-P/07) - CLEF (6 credits - II sem. - OP  |  SECS-P/07) - CLEACC (6 credits - II sem. - OP  |  SECS-P/07) - BESS-CLES (6 credits - II sem. - OP  |  SECS-P/07) - WBB (6 credits - II sem. - OP  |  SECS-P/07) - BIEF (6 credits - II sem. - OP  |  SECS-P/07) - BIEM (6 credits - II sem. - OP  |  SECS-P/07) - BIG (6 credits - II sem. - OP  |  SECS-P/07) - BEMACS (6 credits - II sem. - OP  |  SECS-P/07)
Course Director:
TORBEN PEDERSEN

Classes: 31 (II sem.) - 32 (II sem.)
Instructors:
Class 31: TORBEN PEDERSEN, Class 32: TORBEN PEDERSEN


Mission & Content Summary
MISSION

This course has two broad objectives. First the course is designed to teach students “about” international business issues. That is, the course intends to help students understand how business practices vary widely across regions and countries. Secondly, this course is designed to teach students “how to” formulate and evaluate winning global strategies. The course aims at bringing the students closer to the problems facing firms that conduct international activities. The course offers insight on the impact of globalization on business organizations and strategies and on how managers can deal with these issues. The course combines strategic and managerial approaches to global issues.

CONTENT SUMMARY
  • Students are able to deal with the phases, the difficulties, and the conceptual tools that characterize the geographic expansion of the firm beyond the national boundaries, as well as strategic decisions on location, entry-modes, organization and global marketing etc.
  • The course unfolds the factors that enhance or inhibits the geographic stretching of the different activities.
  • During the course, we scrutinize how the internationalization is affecting functions (like marketing, operations and innovation) and the global organization of value chain activities in the firm.

Intended Learning Outcomes (ILO)
KNOWLEDGE AND UNDERSTANDING
At the end of the course student will be able to...
  • Identify and assess the main drivers of globalization.
  • Understand the implications of globalization for firm strategies.
  • Understand the nature of global challenges and implications for management and organization.
APPLYING KNOWLEDGE AND UNDERSTANDING
At the end of the course student will be able to...

Apply the learnings on real problems facing companies as:

  • Analyze the process of globalization.
  • Analyze the context in which firms operates.
  • Analyze the different strategic options for firms operating abroad.
  • Demonstrate implications for management and organization.

Teaching methods
  • Face-to-face lectures
  • Guest speaker's talks (in class or in distance)
  • Exercises (exercises, database, software etc.)
  • Case studies /Incidents (traditional, online)
  • Individual assignments
  • Interactive class activities (role playing, business game, simulation, online forum, instant polls)
DETAILS

The course alternate between lectures where theories and frameworks are presented and discussed, exercises and case studies. Exercises and case studies used in the course helps you develop your analytical and decision-making skills.


Assessment methods
  Continuous assessment Partial exams General exam
  • Written individual exam (traditional/online)
  •     x
  • Individual assignment (report, exercise, presentation, project work etc.)
  • x    
  • Active class participation (virtual, attendance)
  • x    

    Teaching materials
    ATTENDING AND NOT ATTENDING STUDENTS
    • S. COLLINSON, R. NARULA, A. RUGMAN, International Business, Pearson, Seventh Edition.
    • Case Studies, available on Bocconi Library Course Reserve.
    Last change 29/05/2019 08:55