Info
Logo Bocconi

Course 2018-2019 a.y.

30209 - MANAGEMENT OF COMPETITION AND INNOVATION IN HIGH-TECH

Department of Management and Technology

Course taught in English


Go to class group/s: 31

CLEAM (6 credits - II sem. - OP  |  SECS-P/08) - CLEF (6 credits - II sem. - OP  |  SECS-P/08) - CLEACC (6 credits - II sem. - OP  |  SECS-P/08) - BESS-CLES (6 credits - II sem. - OP  |  SECS-P/08) - WBB (6 credits - II sem. - OP  |  SECS-P/08) - BIEF (6 credits - II sem. - OP  |  SECS-P/08) - BIEM (6 credits - II sem. - OP  |  SECS-P/08) - BIG (6 credits - II sem. - OP  |  SECS-P/08) - BEMACS (6 credits - II sem. - OP  |  SECS-P/08)
Course Director:
BORIS DURISIN

Classes: 31 (II sem.)
Instructors:
Class 31: BORIS DURISIN


Mission & Content Summary
MISSION

The Management of Competition and Innovation provides a framework and strategic tools to better understand issues surrounding competition in knowledge creation and innovation. The main focus is on the acquisition of a set of analytical tools that are critical for the development of a strategy in high-technology sectors. High-technology industries exhibit specific characteristics that require particular approaches to cope with their dynamics. Among others, competitive dynamics of sectors such as streaming media, digital music, video gaming, disk drives, and wireless service providers are discussed. These tools can provide the framework for insightful planning when deciding which technologies to invest in, how to structure those investments and how to anticipate and respond to the behavior of a variety of economic actors. A a variety of company examples provide evidence on how firms have succeeded in out-innovating their competition and successfully established themselves as dominant players. Knowledge creation and innovation are at the core of value creation for many firms in the new competitive landscape, especially in the knowledge-intensive businesses of high-tech industries. Some organizations are routinely more innovative than others. Despite the importance of knowledge conversion to value creation, relatively few companies have mastered the ability to identify, create, and exploit opportunities for innovation on a systematic basis, which are explored in this course.

CONTENT SUMMARY
  • Coping with uncertainty and ambiguity of high-tech sectors: knowledge creation for innovation.
  • Competition and the dynamics of high-tech sectors: patterns of change in technologies and markets.
  • Innovation and the dynamics of high-tech sectors: comparative analyses of knowledge and market creation.

Intended Learning Outcomes (ILO)
KNOWLEDGE AND UNDERSTANDING
At the end of the course student will be able to...
  • Describe the theoretical frameworks on coping with innovation dynamics.
  • Distinguish the realm of analysis of different theories.
  • Illustrate the theoretical contributions in the context of case assignments.
  • Analyze the forces of innovation impacting the survival of firms in highly dynamics markets.
APPLYING KNOWLEDGE AND UNDERSTANDING
At the end of the course student will be able to...
  • Describe the theoretical frameworks in the context of case assignments.
  • Discuss the units of analysis to explain success or failure of market leaders in the face of disruption.
  • Prepare a comparative analysis on success or failure of firms in the face of forces of discontunity.
  • Compare success and failure of different firms in a highly dynamic sector.

Teaching methods
  • Face-to-face lectures
  • Case studies /Incidents (traditional, online)
  • Group assignments
DETAILS
  • Students are distributed material on case studies/incidents, which are discussed in class.
  • Students work on a group assignment.

Assessment methods
  Continuous assessment Partial exams General exam
  • Written individual exam (traditional/online)
  •     x
  • Group assignment (report, exercise, presentation, project work etc.)
  • x    
  • Active class participation (virtual, attendance)
  • x    
    ATTENDING STUDENTS
    • Written individual exam, based on class content, handouts, and discussion: 18 points.
    • Group assignment: group work: final paper 6 points.
    • Group assignment: presentation 6 points.
    • Active class participation and guest lecture attendance: 1 points.
    NOT ATTENDING STUDENTS
    • Written individual exam.

    Teaching materials
    ATTENDING STUDENTS
    • Personal Class Notes.
    • Class handouts.
    • Material handout. 
    • Group assignment
    NOT ATTENDING STUDENTS
    • D.J. TEECE, Competing Through Innovation: Technology Strategy and Antitrust Policies, Cheltham, UK, Edward Elgar Pub. (all chapters and appendices).
    • D.B. YOFFIE, M.A. CUSUMANO, Strategy Rules: Five Timeless Lessons from Bill Gates, Andy Grove, and Steve Jobs, New York, Harper Business (all chapters).
    • G. VON KROGH, I. ICHIJOI, I. NONAKA, Enabling Knowledge Creation: How to Unlock the Mystery of Tacit Knowledge. New York, Oxford University Press (all chapters).
    Last change 19/06/2018 15:02