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Course 2018-2019 a.y.

20518 - CITIES, CULTURAL TOURISM AND URBAN LIFE

Department of Social and Political Sciences

Course taught in English


Go to class group/s: 31

CLMG (6 credits - I sem. - OP  |  3 credits M-GGR/02  |  3 credits SECS-P/02) - M (6 credits - I sem. - OP  |  3 credits M-GGR/02  |  3 credits SECS-P/02) - IM (6 credits - I sem. - OP  |  3 credits M-GGR/02  |  3 credits SECS-P/02) - MM (6 credits - I sem. - OP  |  3 credits M-GGR/02  |  3 credits SECS-P/02) - AFC (6 credits - I sem. - OP  |  3 credits M-GGR/02  |  3 credits SECS-P/02) - CLEFIN-FINANCE (6 credits - I sem. - OP  |  3 credits M-GGR/02  |  3 credits SECS-P/02) - CLELI (6 credits - I sem. - OP  |  3 credits M-GGR/02  |  3 credits SECS-P/02) - ACME (6 credits - I sem. - OBS  |  3 credits M-GGR/02  |  3 credits SECS-P/02) - DES-ESS (6 credits - I sem. - OP  |  M-GGR/02  |  SECS-P/02) - EMIT (6 credits - I sem. - OP  |  3 credits M-GGR/02  |  3 credits SECS-P/02) - GIO (6 credits - I sem. - OP  |  3 credits M-GGR/02  |  3 credits SECS-P/02)
Course Director:
CRISTINA MOTTIRONI

Classes: 31 (I sem.)
Instructors:
Class 31: CRISTINA MOTTIRONI


Mission & Content Summary
MISSION

More than half of the world’s population lives in cities where various social, economic, political and cultural functions interact to create unique urban environments. In the global urbanization process, the role of cultural, recreational and tourism activities is more and more emphasized. As a matter of fact, cities catalyze cultural innovation and are among the fastest growing tourism destinations worldwide, however this does not happen without side effects. In addition, the high competition among cities to attract tourist flows and capitalize on tourism spending requires that policy and decision makers adopt effective strategies and calls for community engagement. The aim of the course is to analyze and understand the vital, and in some cases controversial, relationship between cities, culture, and tourism and to acquire specific competencies and tools to develop tourism in urban areas.

CONTENT SUMMARY

The main contents of the workshop are:

  • The global relevance of cities in the contemporary world.
  • The creative city: regeneration and renovation projects through culture and tourism.
  • Segments of urban tourism: cultural and creative tourism, experiential and lifestyle tourism, MICE tourism.
  • The impacts of the ‘consumer city’.
  • Key principles and issues in tourism urban governance and management.
  • Visitor marketing and management.

Intended Learning Outcomes (ILO)
KNOWLEDGE AND UNDERSTANDING
At the end of the course student will be able to...

After the completion of the course students will acquire advanced knowledge realted to:

  • The dynamics at the basis of cities' growth.
  • The strategies and tools to leverage on the tourism potential of cultural assets and creative industries for urban regions.
  • The evaluation of the impacts of tourism on cities and their managment.
  • Characteristics and trends of urban tourism demand.
APPLYING KNOWLEDGE AND UNDERSTANDING
At the end of the course student will be able to...
  • Use proper methodological skills and practical tools to assess and promote the tourism value of urban sites and cultural resources.
  • Identify and address relevant tourism segments for specific urban districts.
  • Apply appropriate tools of destination management and governance.
  • Through real cases, deal with first-hand critical issues in the tourism promotion and management of relevant cultural assets and events in an urban area.
  • Develop a feasible cultural tourism project for a city.

Teaching methods
  • Face-to-face lectures
  • Guest speaker's talks (in class or in distance)
  • Company visits
  • Case studies /Incidents (traditional, online)
  • Group assignments
DETAILS

The course is based on a mix of face-to-face lectures, guest speakers’ speeches, company visits and group assignments. The mix enables students to apply concepts to real-life situations. Students gain the most from class participation.

  • Guest Speakers' talks provide students the opportunity to get in touch with key players of the urban tourism sector and confront on specific tourism policy and managerial issues and challenges faced by professionals and policy and decision makers.
  • Visits to companies, associations and institutions involved in urban tourism is a chance to see the backstage of some key players and the places where governance and management decisions happen. 
  • Case studies and class discussions are fundamental to achieve a better knowledge of the topics covered within the course and ensure a proper understanding of different methodologies. They  support the students in achieving better interaction in class and develop critical thinking over the topics. 
  • A group field project is developed through the course and submitted at the end of the semester. Students work on the development of a concrete cultural tourism proposal for a city. Site visits and meetings with the relevant stakeholders are organized in order to have a first hand-on perspective on the project. A practical approach support the ability of students of applying the best methodology and achieving successful strategies.

Assessment methods
  Continuous assessment Partial exams General exam
  • Written individual exam (traditional/online)
  •     x
  • Group assignment (report, exercise, presentation, project work etc.)
  • x   x
  • Peer evaluation
  •     x
    ATTENDING STUDENTS
    • Written exam on the topics discussed in class and on the related course materials (25%). (Short Answer Essay Exam). Students are required to analyse or compare-contrast or express a documented opinion on issues treated in the course. 

    • Analysis and discussion of a case study (15%). Students are expected to critically use concepts and methodologies discussed in class to analyse a case study and provide a critical perspective on it.

    • Group field project (60%). Students are expected to develop a feasible cultural tourism project for a city. The assessment of the project involves an external discussant and a peer to peer evaluation. This is an opportunity to tackle first-hand critical issues in the tourism promotion and management of relevant cultural assets and events in an urban area.

    • All the evaluations must be sufficient (grade ≥ 18).

    • The evaluations of the field project and of the case study are valid untill September 2019.

    • No oral integration.

    NOT ATTENDING STUDENTS
    • Written exam on the course materials for not attending students (Short Answer Essay Exam). Students are required to analyse or compare-contrast or express a documented opinion on issues treated in the course.
    • No oral integration.

    Teaching materials
    ATTENDING STUDENTS

    Class presentations and materials and readings:

    • R. BOIX, Comparing creative industries in Europe. European Urban and Regional Studies, 2014, pp. 1–6.
    • H. FULLER, Stop being a tourist! International Journal of Urban and Regional Research, 2014, Volume 38.4 pp. 1304–18.
    • H. DU CROS, B. MCKERCHER,  Cultural tourism. Routledge, 2014 (Chapter 8).
    • R. MAITLAND, Capitalness is contingent,  Current Issues in Tourism, 2012, 15:1-2, 3-17. 
    • OECD (2016) Policies for the tourism sharing economy (Chapter 3).
    • OECD (2015) The metropolitan century.
    • D.G. PEARCE, Urban management, destination management and urban destination management, International Journal of Tourism Cities, 2015, Vol. 1 Iss 1 pp. 1-17.
    • G. RICHARDS, Creativity and tourism in the city, Current Issues in Tourism, 2014, 17:2, 119-144. 
    • A.P. RUSSO, Planning considerations for cultural tourism. Tourism Management 23 (2002) 631.
    • A.J. SCOTT, The nature of cities. International Journal Of Urban And Regional Research, 2015, pp.1-16.
    • SKIFT (2017). The Supertraveler Manifesto.
    • UNCTAD (2010) Creative economy (Chapter 1).
    • UNWTO (2012) Global report on city tourism. (Chapter 1).
    • UNWTO (2014) Global report on the meetings industry (pp.12-17).
    NOT ATTENDING STUDENTS
    • H. DU CROS, B. MCKERCHER, Cultural tourism, Routledge,2014, 2ndEdition (Parts A-B-C-D).

    The book is integrated by the following readings:

    • R. BOIX, Comparing creative industries in Europe. European Urban and Regional Studies, 2014,  pp. 1–6.                   
    • H. FULLER, Stop being a tourist! International Journal of Urban and Regional Research, 2014, Volume 38.4 pp. 1304–18.
    • H. DU CROS, B. MCKERCHER, Cultural tourism, Routledge, 2014 (Chapter 8).
    • R. MAITLAND, Capitalness is contingent, Current Issues in Tourism, 2012, 15:1-2, 3-17.                 
    • OECD (2016) Policies for the tourism sharing economy (Chapter 3).
    • OECD (2015) The metropolitan century.
    • D.G. PEARCE, Urban management, destination management and urban destination management, International Journal of Tourism Cities, 2015, Vol. 1 Iss 1 pp. 1-17.
    • G. RICHARDS, Creativity and tourism in the city, Current Issues in Tourism, 2014, 17:2, 119-144.                               
    • A.P. RUSSO, Planning considerations for cultural tourism. Tourism Management 23 (2002) 631
    • A.J. SCOTT, The nature of cities, International Journal Of Urban And Regional Research, 2015, pp.1-16.
    • SKIFT (2017) The Supertraveler Manifesto.
    • UNCTAD (2010) Creative economy (Chapter 1).
    • UNWTO (2012) Global report on city tourism. (Chapter 1).               
    • UNWTO (2014) Global report on the meetings industry. (pp.12-17).
    Last change 26/06/2018 12:48