Eventi del

30 2019 12:30 - 14:00
Meeting room 4E4SR03 - Via Roentgen, 1

Futurescapes: Projective Agency and the Future of Mobility

Violina Rindova (USC Marshall School of Business)

Building on the work in the sociology of the future and shaping strategy, we develop novel theoretical ideas about how firms engage in future-making. We use qualitative data from the leading companies in the future mobility market to analyze how firms shape a future business environment. Our analysis shows that firms construct different “futurescapes,” which we define as temporally situated representations of a future market and industry environment that encompass predictions, imaginings and possibilities centered on present and future firm actions and envisioned broader social interactions. The primary contribution of the study is a theoretical framework for understanding how firms seek to shape their environment through representations of the future.