Eventi del

12 2013 12:45 12 2012 14:30
Via Roentgen 1, 4th floor, room 4.E4.SR03

Crowdsourcing Ideas for Innovations

Gerard Tellis, Professor of Marketing, USC Marshall School of Business

The advent of online social media has enabled the taping of “crowds” within and outside the corporation for ideas and prototypes for innovations. This study analyzes the details of several such competitions. The presentation will cover 10 major findings from analysis of these competitions. Results inform the optimal design of future competitions