Eventi del
23 2012 13:00 - 14:00
Via Roentgen, 1 - 4th floor - room E4 SR01
Do Recalls of One Brand Hurt or Help Rival Brands: Halo Effects in Social Media
Abhishek BORAH, University of Southern California
Discover the value of giving to Bocconi
Support us23 2012 13:00 - 14:00
Via Roentgen, 1 - 4th floor - room E4 SR01
Do Recalls of One Brand Hurt or Help Rival Brands: Halo Effects in Social Media
Abhishek BORAH, University of Southern California