Theses/Final Papers guidance of the Department of Marketing
Writing final paper/thesis represents a critical step in your educational experience. This is true both for the final papers referred to Bachelor Programs and especially for theses referred to Master of Science Programs.
In fact, when wrting the thesis, you can:
- identify a focus in which you may want to specialize your professional profile
- find a context in which you can apply what you have learned during your studies
- have the possibility to meet and interact with managers and consultants
- test and improve your critical attitude
* The interactive Guide for Producing the Final Paper is the starting point for BSc students who want to start thinking about how to structure their paper or who are getting ready to write it. Designed as a module-based course that covers the fundamental stages for 'building' a final paper, the interactive Guide is available starting from the second year of the program, in the yoU@B Student Diary in Graduation> How To: Useful Info for Graduation. For correct bibliographic citation in the paper, the The Guide for producing the Final Paper should be accompanied by the Guide for Bibliographic Citation and Writing the Bibliography.
In this page, you can find information that we hope are useful to start your research project at your best. For further support, you can contact Prof.ssa Arianna Brioschi (BSc Programs) and Prof. Armando Cirrincione (MSc Programs).
Regarding the administrative requirements, detailed information is available on the guide to the University:
You can check the following guides designed by the Library to create your research strategy and find relevant resources and tools: Marketing, Bibliographic Research Skills, Writing your dissertation
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Topics: Consumer Behaviour Experience Marketing Product & Brand Management
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Topics: Communication Management Internet & Digital Marketing Product & Brand Management
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Topics: Consumer Behaviour Product & Brand Management Social & Non-Profit Marketing
Topics: Internet & Digital Marketing Marketing Metrics New Product & New Service Development Price Management
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Topics: Communication Management Internet & Digital Marketing Product & Brand Management
Topics: Consumer Behaviour Product & Brand Management Retail & Channel Management
Topics: Communication Management Marketing Metrics Strategic Marketing
Topics: Consumer Behaviour Internet & Digital Marketing Social & Non-Profit Marketing
Topics: Communication Management Consumer Behaviour Product & Brand Management
Topics: Customer Satisfaction, Customer Loyalty e Relationship Management Industrial Marketing Strategic Marketing
Topics: Customer Satisfaction, Customer Loyalty e Relationship Management Product & Brand Management Retail & Channel Management
Topics: Communication Management Consumer Behaviour Experience Marketing Internet & Digital Marketing Strategic Marketing
Topics: Communication Management Internet & Digital Marketing New Product & New Service Development Product & Brand Management
Topics: International & Global Marketing Marketing Metrics New Product & New Service Development Product & Brand Management Strategic Marketing
Topics: Consumer Behaviour Customer Satisfaction, Customer Loyalty e Relationship Management Experience Marketing
Topics: Internet & Digital Marketing Marketing Metrics Price Management Retail & Channel Management
Topics: Communication Management Consumer Behaviour Experience Marketing New Product & New Service Development Product & Brand Management
Topics: Green Marketing Internet & Digital Marketing Retail & Channel Management Sales Management Social & Non-Profit Marketing
Topics: Consumer Behaviour Social & Non-Profit Marketing Strategic Marketing
Topics: Communication Management Consumer Behaviour Product & Brand Management
Topics: Customer Satisfaction, Customer Loyalty e Relationship Management Internet & Digital Marketing Marketing Metrics Retail & Channel Management Strategic Marketing
Topics: Internet & Digital Marketing Marketing Metrics Retail & Channel Management
Topics: Consumer Behaviour International & Global Marketing Marketing Metrics
Topics: Consumer Behaviour Experience Marketing Product & Brand Management
Topics: Experience Marketing Retail & Channel Management
Topics: Experience Marketing Green Marketing Internet & Digital Marketing Retail & Channel Management Social & Non-Profit Marketing Strategic Marketing
Topics: Communication Management Consumer Behaviour Internet & Digital Marketing