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ELISABETTA MERLO

ELISABETTA MERLO
Associate Professor
Department of Policy Analysis and Public Management
elisabetta.merlo@unibocconi.it
Office hours


Courses a.y. 2013/2014

20125 CHANNEL MARKETING (Evoluzione del commercio, analisi e progettazione) / CHANNEL MARKETING (Trade evolution, analysis and planning)
20176 UNDERSTANDING CONSUMER (CONSUMER BEHAVIOUR AND CCT) - MODULE 2
30067 STORIA ECONOMICA / ECONOMIC HISTORY
Courses previous a.y.


Biographical note

Degree in Economic and Social Sciences from Università Bocconi. PhD in Economic and Social History.


Academic CV

Associate professor of Economic History.


Research areas

Ecomomic and Business History.


Selected publications

Le Corporazioni, Conflitti e Soppressioni. Milano tra Sei e Settecento, Milano: F. Angeli, 1996; Gli esordi dellindustria chimica in Italia: la Lepetit e la Ledoga (1868-1903), Imprese e storia, 20 (July December 1999): 291-317; Imprese e mercati a Milano al volgere del XX secolo, in F. Amatori, A. Colli (eds.) Comunità di imprese. Sistemi locali in Italia tra Ottocento e Novecento, Bologna: il Mulino, 2001, 51-78; Le Origini del Sistema Moda, in C.M.Belfanti, F. Giusberti (eds.), La Moda, Storia d'Italia, Annali 19, Einaudi, Torino, 2003, pp. 667-697; Moda Italiana. Storia di un'Industria, Marsilio Editori, Venezia, 2003; Turning Fashion into Business: The Emergence of Milan as an International Hub (with F.Polese), Business History Review, 80 (Autumn 2006): 415-447; Lepetit (Famiglia), Dizionario Biografico degli Italiani, Istituto della Enciclopedia Italiana, Roma, 2005; Family Business and Luxury Business in Italy (with A.Colli), Entreprises et Histoire, 46 (April 2007): 112-124; Accessorizing Italian Style: Creating a Market for Milan's Fashion Merchandise (with F.Polese) in R.L.Blaszczyk (ed.), Producing Fashion: Commerce, Culture, and Consumers, University of Pennsylvania Press 2007; Apprenticeship and Technical Schools in the Formation of IDs, in G. Becattini, M. Bellandi, L. De Propris (eds.), A Handbook of Industrial Districts, Cheltenham: Edward Elgar Publishing Ltd, 2009; Dress and Fashion in Italy, from 1800 to the present, Berg Encyclopedia of World Dress and Fashion, vol. 8, L. Skov (ed.), West Europe, Oxford: Berg, 2010; Italian Fashion Business: Achievements and Challenges (1970s-2000s), Business History, Vol. 53, No. 3, June 2011, 344–362.


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