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ENRICO VALDANI

ENRICO VALDANI
Senior Professor
Department of Marketing

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Courses a.y. 2019/2020

30015 MARKETING

Courses previous a.y.


Biographical note

Born July 13th, 1948. Degree in Business Administration from Università Bocconi. Graduate work at the Graduate School of Business Administration, Harvard University. He was a visiting scholar at the University of Southern California.


Academic CV

Enrico Valdani is Full Professor of Corporate Economics and Management.
He is in charge of the Strategic Marketing course within the Graduate School and of the Marketing course within the Undergraduate School.
He is Presidente and Director of Cermes, Research Center of Marketing and Service.
He was awarded by Economia & Management for the best article published in the first ten years of activity and obtained the Scientific Research Award in 1995. Award for teaching activities: best professor graduate school 2006-07, 2007-08 and 2008-09.

 


Research areas

Strategic marketing, dynamics of competitive games, the development of marketing-driven competition and co-evolutionary processes in post-industrial and enterprises.

 


Publications



SELECTED PUBLICATIONS

Pubblicazioni dal 2006

E. Valdani, A. Arbore, Strategie e Giochi competitivi, Egea, 2014
E. Valdani, A. Arbore, Compettive Strategies, Palgrave, 2013
E.Valdani, F. Ancarani, Marketing Metrics, EGEA, 2011;
E.Valdani (a cura di), Marketing Management, EGEA, 2011;
E. Valdani, G. Bertoli, Mercati internazionali e marketing, EGEA, 2010;
E. Valdani, Cliente&Service Management,Milano, Egea,2009;
E. Valdani, F. Ancarani, Marketing strategico. Volume 3:I risultati delle strategie di marketing, Egea, 2009;
E. Valdani, F. Ancarani, Marketing strategico. Volume 2:Manovre e strategie di marketing, Egea, 2009;

E. Valdani, F. Ancarani, Marketing strategico. Volume1. L'analisi dell'ambiente competitivo, Egea, 2009;
E. Valdani, Cliente&Service Management,Milano, Egea, 2009;
E. Valdani,
Strategie competitive. Giochi di movimento, imitazione, posizione. EGEA;
E. Valdani, G. Bertoli, Mercati internazionali e marketing, EGEA,2006