Info
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KURT PAUL MUNZ

http://www.kurtmunz.com/
Assistant Professor
Department of Marketing
 

Personal page


Courses a.y. 2020/2021

11913 MARKETING MANAGEMENT - ADVANCED
20216 MARKETING MANAGEMENT - ADVANCED
40398 CONSUMER BEHAVIOUR I

Biographical note

Ph.D.       New York University Leonard N. Stern School of Business - Marketing, 2020

M.Phil.    New York University Leonard N. Stern School of Business - Marketing, 2018

M.A.        New York University - Psychology, 2014

B.S.         Rensselaer Polytechnic Institute - Communication, 2005


Academic CV

2020-      Assistant Professor of Marketing – Bocconi University (Milan, Italy)


Research areas

Consumer Judgment & Decision Making
Auditory Information Processing
Choice Architecture in Emerging Technology Platforms
Consumer Rationalization
 


Publications



SELECTED PUBLICATIONS


Munz, Kurt P., Minah H. Jung, and Adam L. Alter (2020) “Name Similarity Encourages Generosity: A Field Experiment in Email Personalization,” Marketing Science, articles in advance.