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PAK YAN CHOI

PAK YAN CHOI
Assistant Professor
Department of Marketing

Courses a.y. 2018/2019

20125 CHANNEL MARKETING (Evoluzione del commercio, analisi e progettazione) / CHANNEL MARKETING (Trade evolution, analysis and planning)
30015 MARKETING
40374 EMPIRICAL APPROACHES FOR MARKETING AND MANAGEMENT RESEARCH

Courses previous a.y.


Biographical note

Patrick Choi is an Assistant Professor of Marketing at Bocconi University. He holds a BS in Computer Science, a BS and a MS in Electrical and Computer Engineering, a PhD in Marketing from Carnegie Mellon University.

 

His research interests lie in the markets for digital information and media products, and in the interaction among distribution channels. His research applications include entertainment, retail, and technology industries.

 


Academic CV

2017 – Present: Assistant Professor of Marketing, Bocconi University

2017: PhD in Marketing, Carnegie Mellon University


Research areas

Topics: Interactions among distribution channels, Markets for digital information and media products, Industrial organization

 

Methodology: microeconometrics, game theory, machine learning, text and image analysis