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Assistant Professor
Department of Marketing

Courses a.y. 2019/2020


Courses previous a.y.

Biographical note

View complete CV

PhD degree in Marketing and Master’s degree in Business Administration (both with distinction) from Rotterdam School of Management, Erasmus University.
Bachelor's degree in Marketing and Communication from Athens University of Economics and Business.

Academic CV

Since 2015: Assistant Professor for Marketing Department at Bocconi University
Since 2012: Visiting Research Scholar in Marketing, Stanford University
June, 2015: Ph.D. in Marketing (with distinction), Erasmus University Rotterdam
September, 2010: M.Sc. in Business Administration (with distinction), Erasmus University Rotterdam
October, 2006: B.Sc. in Marketing and Communication, Athens University of Economics and Business

Research areas

Decision-Making, Context Effects, Charitable Giving



9. Evangelidis, Ioannis and Stijn van Osselaer, “Interattribute Evaluation Theory,” Journal of Experimental Psychology: General (forthcoming).

8. Barasz, Kate, Tami Kim, and Ioannis Evangelidis, "I Know why you Voted for Trump: (Over)inferring Motives based on Choice," Cognition (forthcoming).

7. Evangelidis, Ioannis and Jonathan Levav, "Process Utility and the Effect of Inaction Frames," Management Science (forthcoming).

6. Evangelidis, Ioannis, Jonathan Levav, and Itamar Simonson, "The Asymmetric Impact of Context on Advantaged versus Disadvantaged Options," Journal of Marketing Research, 55 (April), 239-53.

5. Evangelidis, Ioannis and Stijn van Osselaer (2018), “Points of (Dis)Parity: Expectation Disconfirmation from Common Attributes in Consumer Choice,” Journal of Marketing Research, 55 (February), 1-13.

4. Evangelidis, Ioannis (2017), "The Role of Restraint Omission in Alcohol-Related Traffic Fatalities,"Drug & Alcohol Dependence, 180 (November), 423-6.

3. Etkin, Jordan, Ioannis Evangelidis, and Jennifer Aaker (2015), “Pressed For Time? Goal Conflict Shapes How Time is Perceived, Spent, and Valued,” Journal of Marketing Research, 52 (June), 394-406.

2. Evangelidis, Ioannis and Jonathan Levav (2013), “Prominence versus Dominance: How Relationships Between Alternatives Drive Decision Strategy and Choice,” Journal of Marketing Research, 50 (December), 753-66.

1. Evangelidis, Ioannis and Bram Van den Bergh (2013), “The Number of Fatalities Drives Disaster Aid: Increasing Sensitivity to People in Need,” Psychological Science, 24 (November), 2226-34.