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IOANNIS EVANGELIDIS

IOANNIS EVANGELIDIS
Assistant Professor
Department of Marketing
 

Courses a.y. 2017/2018

30015 MARKETING
30376 COMMUNICATION AND CULTURAL CONSUMPTION DECISIONS
40402 CONSUMER BEHAVIOR II

Courses previous a.y.


Biographical note

PhD degree in Marketing and Master’s degree in Business Administration (both with distinction) from Rotterdam School of Management, Erasmus University.
Bachelor's degree in Marketing and Communication from Athens University of Economics and Business.


Academic CV

Since 2015: Assistant Professor for Marketing Department at Bocconi University
Since 2012: Visiting Research Scholar in Marketing, Stanford University
June, 2015: Ph.D. in Marketing (with distinction), Erasmus University Rotterdam
September, 2010: M.Sc. in Business Administration (with distinction), Erasmus University Rotterdam
October, 2006: B.Sc. in Marketing and Communication, Athens University of Economics and Business

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Research areas

Decision-Making, Context Effects, Charitable Giving, Mortality


Selected publications

7. Evangelidis, Ioannis, Jonathan Levav, and Itamar Simonson, "The Asymmetric Impact of Context on Advantaged versus Disadvantaged Options," Journal of Marketing Research (forthcoming).

6. Evangelidis, Ioannis and Stijn van Osselaer, “Points of (Dis)Parity: Expectation Disconfirmation from Common Attributes in Consumer Choice,” Journal of Marketing Research (forthcoming).

5. Evangelidis, Ioannis and Jonathan Levav, "Process Utility and the Effect of Inaction Frames," Management Science (forthcoming).

4. Evangelidis, Ioannis (2017), "The Role of Restraint Omission in Alcohol-Related Traffic Fatalities,"Drug & Alcohol Dependence, 180 (November), 423-6.

3. Etkin, Jordan, Ioannis Evangelidis, and Jennifer Aaker (2015), “Pressed For Time? Goal Conflict Shapes How Time is Perceived, Spent, and Valued,” Journal of Marketing Research, 52 (June), 394-406.
*Select media coverage: New York Times, Yahoo Health, Le Temps, The Atlantic, Huffington Post, Metro, New York Magazine, Quartz, The Daily Mail, WPTF Radio.

2. Evangelidis, Ioannis and Jonathan Levav (2013), “Prominence versus Dominance: How Relationships Between Alternatives Drive Decision Strategy and Choice,” Journal of Marketing Research, 50 (December), 753-66.
*Winner of the Erasmus University Best Paper Award (2014).

1. Evangelidis, Ioannis and Bram Van den Bergh (2013), “The Number of Fatalities Drives Disaster Aid: Increasing Sensitivity to People in Need,” Psychological Science, 24 (November), 2226-34.
*Select media coverage: Huffington Post, Slate, Chicago Tribune, Die Welt, Boston Globe, Ars Technica, The Nation's Health, Stanford Social Innovation Review.